My Work

This section showcases selected case studies that reflect my work across digital marketing and content strategy. Each project highlights a different aspect of my role, from campaign planning and creative execution to cross-functional collaboration and audience engagement. Click into each one to learn more.

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Rivals Hover League

Collaborated with the dev team, West Creative, and PR to support Rivals Hover League’s global reveal. I led content planning for key milestones, including the Steam page, gameplay trailer, PCGamer advertorial and online showcases and media like Future Games Show. This work reflects my ability to align cross-team efforts and deliver content under tight, evolving timelines.

YouTube

Supported channel development from the pre-alpha stage by coordinating asset delivery, publishing timelines, and content strategy for gameplay trailers, short-form edits, and dev-facing videos.

X, Reddit

Led content planning across X and Reddit, leveraging platform trends, dev updates, and meme formats to boost early-stage player engagement.

Brand Marketing - Amazon

I supported brand marketing for Korean beauty products on Amazon, focusing on content optimization, product positioning, and platform-specific storytelling. This included developing product pages, writing branded copy, refining visual assets, and coordinating influencer campaigns to boost visibility and sales.